Wednesday, April 7, 2010

MTV Generation Killed MTV

How sad is that? Most of the people who are going to read this blog grew up watching MTV. I remember watching the Beach House during the Summer while cleaning the house after school, and jamming out to Summertime by DJ Jazzy Jeff and the Fresh Prince. So what happened? The people who grew up watching MTV went to college. Became executives, took over MTV and for some reason thought shows like 'Date My Mom' and 'Room Raiders' were BETTER then playing music videos. When your name is Music Television, shouldn't you be playing music?

Granted, some of the videos put out today by musicians aren't exactly the best, a little weird, a little irreverant. What happened to the days when music videos actually told a story? The best examples are Wham's Careless Whisper, Michael Jackson's The Way You Make Me Feel, and Guns and Roses November Rain. Instead we're stuck with Telephone by Lady Gaga (I like the song, but the video is kinda weird, and has practically ntohing to do with what the lyrics talk about) and BUttons by The Pussycat Dolls. They're singing about a guy who talks a lot of junk, and won't follow through. Is it that hard to feature them in a club with an air of sexual frustration because the guy is chump? What happened to the days of ZZ Top doing their spin on Cinderella?

The quality of music videos has declined, but is that a reason to remove them from the air entirely? MTV and the MTV Generation is an abusive relationship like that of Ike and Tina Turner, Chris Brown and Rihanna. The MTV Generation loves MTV so much, they couldn't help but destroy it. By taking off the very essence of a channel called Music Television, they have beaten up, stripped down, and kicked out something that was supposed to be a channel teens and young adults could relate to, it has been turned into a Jerry Springer version of Reality TV. The Discovery channel has it's own reality TV series, but it doesn't detract from what the channel is essentially.

The MTV Generation somewhere along the way lost their way. It's all about making money now. Clearly, these executives think music videos don't make enough money. So they have to flood the channel with some of the worst programming ever. What exactly was the point of Total Request Live? Watched it once or twice, I became annoyed when they would have a new song on, that I liked, and show a 30 second clip before going back to Carson Daly....What was the point in that? That's like turning on the TV to see Castle, or V, or Scrubs, but instead of the show playing for 45 minutes in an hour, it playes for 15 minutes, and you get 45 minutes of commercials.

The MTV Generation grew up. It was going to happen, it was inevitable. The sad part is, the MTV Generation grew up and became money grubbing sell outs and killed one of the greatest things to come out of the last century, especially in the 80's...MTV.

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